The idea of a dedicated e-Reader was born. Bezos saw an opportunity in eBooks as the future of bookselling. After a lot of discussions, Bezos decided to focus on being a bookseller in the digital world. He wanted to control the end-to-end customer experience like Apple did. At that time, Apple also had a huge impact on music, something Bezos wanted to replicate in Books. In 2004, Bezos thought of a new digital strategy to compete with Apple, which was on the top of the game, thanks to the massive success of iPod.
Later on, NuvoMedia founders met Barnes and Noble founder Leonard Riggio and sealed the deal. He also wanted exclusive rights over Rocketbook, but that couldn’t happen. Bezos seemed to like the e-Reader but wasn’t fully convinced.
They developed a prototype version which was called Rocketbook and showed it to Bezos and his senior executives in Seattle. In late 1997, NuvoMedia founders Martin Eberhard and Marc Tarpenning pitched the idea of an e-Reader to Jeff Bezos.
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